The Wish Merchant Wrap-Up is a digest version of all the important announcements and changes that came out the previous month. Let’s dig in and see what you may have missed in the month of June!
One of the main focuses here at Wish is to help improve the merchant experience. We previously talked about the all-new Merchant Promotions Platform, a tool that allows merchants more control than ever over their promotions. Today, we’ll share some exciting enhancements that we’ve recently made to one of our existing tools, ProductBoost.
Wish is in the process of updating and transforming our marketplace. We’ve started a fresh organizational chapter, bringing in a new leadership team of experienced executives with strong backgrounds in retail and technology.
After a long career in the food retail industry, Mark Crowhurst saw an opportunity to create an e-commerce business selling models and slot cars. Customers were starting to search for products on the internet, and Mark quickly saw an opportunity to meet both collectors and hobby enthusiasts where they were spending time — online.
Here at Wish, we have recently taken several steps towards improving both merchant and user experiences, as well as cultivating long-term merchant and user trust. From launching Wish Standards to becoming an invite-only platform, we’ve been prioritizing new strategies and revamping existing ones to achieve this goal. One strategy we are actively evaluating is dynamic pricing markups.
Last November, we launched Wish Clips, an exciting customer-facing shoppable video feature. Wish Clips provides a video outlet for merchants to highlight the benefits of their products to users and gain impressions by uploading fun and engaging product videos.
HR Merchandise launched their Wish store in August of 2021. Within 90 days, Wish became their largest non-Amazon sales source with an overall increase of 184% in multi-channel revenue.¹ Herman (Hershie) Pachman, CEO of HR Merchandise, attributes this quick sales growth to the partnership that Wish has with Listing Mirror, a multi-channel product listing software suite.
Here at Wish, we realize how important it is for our merchants to have more control over their promotional offerings. That’s why we’ve created the all-new Merchant Promotions Platform. This platform is free to use and offered to all Platinum, Gold, and Silver tier merchants.
A good product photo can help increase impressions and sales. Shoppers are hesitant to hit “add to cart” when all they have to go on is a single blurry photo. High-quality photos that accurately represent the product can excite shoppers and give them peace of mind before making a purchase.
Supporting and protecting our merchant community is one of our top priorities here at Wish. Whether it’s providing quality benefits through the Wish Standards program or sharing important information about marketplace regulations, Wish is working on your behalf to help ensure you can do business on our platform in as compliant a manner as possible.