Here at Wish, we have recently taken several steps towards improving both merchant and user experiences, as well as cultivating long-term merchant and user trust. From launching Wish Standards to becoming an invite-only platform, we’ve been prioritizing new strategies and revamping existing ones to achieve this goal. One strategy we are actively evaluating is dynamic pricing markups.
Last November, we launched Wish Clips, an exciting customer-facing shoppable video feature. Wish Clips provides a video outlet for merchants to highlight the benefits of their products to users and gain impressions by uploading fun and engaging product videos.
HR Merchandise launched their Wish store in August of 2021. Within 90 days, Wish became their largest non-Amazon sales source with an overall increase of 184% in multi-channel revenue.¹ Herman (Hershie) Pachman, CEO of HR Merchandise, attributes this quick sales growth to the partnership that Wish has with Listing Mirror, a multi-channel product listing software suite.
Here at Wish, we realize how important it is for our merchants to have more control over their promotional offerings. That’s why we’ve created the all-new Merchant Promotions Platform. This platform is free to use and offered to all Platinum, Gold, and Silver tier merchants.
A good product photo can help increase impressions and sales. Shoppers are hesitant to hit “add to cart” when all they have to go on is a single blurry photo. High-quality photos that accurately represent the product can excite shoppers and give them peace of mind before making a purchase.
Supporting and protecting our merchant community is one of our top priorities here at Wish. Whether it’s providing quality benefits through the Wish Standards program or sharing important information about marketplace regulations, Wish is working on your behalf to help ensure you can do business on our platform in as compliant a manner as possible.
Wish continually partners with other forward-thinking companies to make selling easier and more rewarding for our merchants. In our Partnership Spotlight series, we highlight these companies and how they help empower Wish merchants to do their very best. Today, we’re focusing on CedCommerce.
During the extremely difficult times in recent weeks, Wish remains committed to our merchants in Ukraine. Merchants’ safety and well-being are top of mind for us, and we have taken swift actions to lessen our Ukraine-based merchants’ concerns and stress around their Wish businesses.
Many of our merchants probably already know of Marianne Rowden. Marianne is the CEO of E-Merchants Trade Council, Inc. (EMTC). EMTC is a trade organization whose mission is to simplify and democratize e-commerce globally. In a nutshell, they are a group working hard to make life easier for merchants like you!
Last month, Wish co-hosted a webinar with the Landbell Group, a trusted Professional Responsibility Organization (PRO) in Europe. The purpose of the webinar was to explain and address Extended Producer Responsibility (EPR), and how to make sure merchants are prepared to continue selling into certain European countries with the new regulations.