Leverage Wish Express This Holiday Season

It’s November and that means the holidays are upon us. This time of the year is the busiest for many Wish merchants. To ensure this holiday season is busy and bright, merchants should make sure they’re taking advantage of Wish Express. Qualifying Wish Express orders receive a large number of benefits and incentives, including more impressions and reduced commission rates.

What is Wish Express?

Wish Express on Phone

Wish Express is a program available to merchants that can offer faster shipping to customers. There is no need to opt-in or sign up, though delivery days do need to be set correctly. Products that meet the following criteria automatically qualify for Wish Express:
    1. Products must have their Max Delivery Days set to 5 business days or less. In most destination countries/regions, the requirement is 5 business days, though orders going to the following countries have special exemptions:

      Destination Country

      Max Delivery Days

      Destination Country

      Max Delivery Days

      France

      6 Business Days

      Finland

      7 Business Days

      Switzerland

      6 Business Days

      Spain

      8 Business Days

      Denmark

      6 Business Days

      Puerto Rico

      7 Business Days

      Italy

      6 Business Days

      Norway

      8 Business Days

      Australia

      7 Business Days

      Mexico

      7 Business Days

      Brazil

      10 Business Days

      Sweden

      8 Business Days

    2. Orders must be shipped via one of Wish’s Accepted Shipping Carriers with valid tracking information provided. You can see a list of carriers here.
      Please note: Wish Express orders going to Mexico or Brazil need to be shipped using one of our Confirmed Delivery Carriers.

To learn more about the benefits, how-tos, and policies regarding Wish Express, please visit this Help Center article and Wish Express merchant policy.

Wish Express Perks

Products that meet the above criteria automatically qualify for Wish Express and receive the benefits and incentives offered. Wish Express products receive:

Increased Impressions: Simply put, Wish may show your products to more customers.

Wish Express Badge

Fast Shipping Badge: A unique orange truck badge that easily identifies your product as shipping quickly will be added to your product listing. Shoppers in a time crunch are more likely to buy items that can ship and arrive quickly. This is especially true around the holidays.

Product Highlight: Prominent placement in additional Wish marketing channels, such as customer emails, in-app notifications, and placement in the Express tab.

Reduced Commission Rates: Wish Express orders qualify for a reduced commission rate with Wish. The exact percentage depends on several factors, including product category and shipping origin and destination. Click here for more detailed information. 


It’s as simple as that. Update your inventory, ship out your orders, and spend the holidays enjoying extra cheer (and commission) from Wish! Not a Wish merchant? Sign up for your free store today.