Wish Merchant Blog

Leverage Wish Express This Holiday Season

Written by Wish Merchant | Nov 22, 2022 5:00:00 PM

This time of the year is the busiest for many Wish merchants. To ensure this holiday season is busy and bright, our merchants should make sure they’re taking advantage of Wish Express. Qualifying Wish Express orders receive a large number of benefits and incentives, including more impressions and product highlights.

What is Wish Express?


Wish Express is a program available to merchants that can offer faster shipping to customers. There is no need to opt-in or sign up, though delivery days do need to be set correctly. Products that meet the following criteria automatically qualify for Wish Express:

  1. For most destinations, products must have their Max Delivery Days set to 5 business days or less. In most destination countries/regions, the requirement is 5 business days, though orders going to the following countries have special exemptions:

    Destination Country

    Max Delivery Days

    Destination Country

    Max Delivery Days

    France

    6 Business Days

    Finland

    7 Business Days

    Switzerland

    6 Business Days

    Spain

    8 Business Days

    Denmark

    6 Business Days

    Puerto Rico

    7 Business Days

    Italy

    6 Business Days

    Norway

    8 Business Days

    Australia

    7 Business Days

    Mexico

    7 Business Days

    Brazil

    10 Business Days

    Sweden

    8 Business Days

  2. Orders must be shipped via one of Wish’s Qualified Carriers with valid tracking information provided. You can see a list of carriers here.

To learn more about the benefits, how-tos, and policies regarding Wish Express, please visit this Help Center article.

Wish Express Perks
Products that meet the above criteria automatically qualify for Wish Express and receive the benefits and incentives offered. Wish Express products receive:

Increased Impressions: Simply put, Wish may show your products to more customers.


Fast Shipping Badge: A unique orange truck badge that easily identifies your product as shipping quickly will be added to your product listing. Shoppers in a time crunch are more likely to buy items that can ship and arrive quickly. This is especially true around the holidays.

Product Highlight: Prominent placement in additional Wish marketing channels, such as customer emails and in-app notifications.

Wish Express Tab: Wish Express items will be listed in the Wish Express tab, allowing shoppers to easily filter their search results by choosing Express-only products.

It’s as simple as that. Update your inventory, ship out your orders, and spend the holidays enjoying extra cheer from Wish! 

The best gift of all is becoming a Wish merchant! Click here to begin the process. Be sure to subscribe to the Wish Merchant Blog to learn more about selling and succeeding on Wish.